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ACCA AB Chapter 21在线小节测试

各位ACCA AB/BT小伙伴,本节测试为AB章节测试最后一部分,测试范围:ACCA AB Chapter 21 – Marketing – Questions。

1、To which FOUR of the following comprise the original marketing mix?(多选题)

A、Price

B、Profit

C、Population

D、Product

E、Promotion

F、Performance

G、Place


2、Type your response into the field below:
The process of investigating a market and dividing it into different parts is known as market(填空题)


3、Choose whether the statement is true or false:
Marketing is the process of selling products to consumers(判断题)

A、True

B、False


4、Type your response into the field below
The pricing strategy where a product is launched at a very high price is known as market(填空题)


5、In addition to the 4Ps of the marketing mix that applies to physical products, three others were introduced for the marketing of services. Which three of the following are these additional factors? (多选题)

A、Physical evidence

B、Placebo

C、People

D、Process

E、Psychology

F、Privacy

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